Manage Your Media, Or Your Media Will Manage You
As we end our "Don't Be A Sucker Week", some thought we should close on a practical note. So, here you go!
For the Boob-Tubers still turing to Cable News and other American broadcast outlets to keep themselves informed, we'd like to offer a bit of advice and perhaps a warning. Consuming too much of the so-called mainstream media without a filter can be dangerous. If one allows the "news media" access to one's attention, one's passions could be stoked, have personal beliefs twisted, challenged and undermined, and all for the purpose of selling commercial ad space and air time.
If one sees the role of the Corporate Media for what it is, one will be forewarned. Like any corporate entity, Corporate Media's primary functions is to be profitable. No matter what they present as "news", it has to make a buck. As a result, Corporate Media has evolved into the ultimate middle man. Money can be made off everybody and or anything. Money is made off the winners and the losers, as well as the good guys and the bad. All the media needs is an interesting angle and they've got everything they want; your attention and the advertisers willing to pay for it.
Case in point: this week American Cable News and broadcast outlets went out of their way covering the political primary races leading up to the 2014 elections in November. The never ending political election cycle is a financial bonanza for Corporate Media. Hell, billions can be spent to confuse and confound the already woefully apathetic. With most of the country completely disinterested in the outcome, the media's middle men/women went to work on the people's passions.
Professional news readers, talking heads and social commentators fanned the flames of gender bias and gender inequality to garner interest in another worthless election cycle. Notwithstanding the fact, that when the last vote is counted, not a goddamned bit of difference will be made in any women's life, they were able to find an angle to deliver your eyes and ears to the merchants of messages.
How the Corporate Media continues to be successful at managing the interest of the masses is a mystery to solved. As you know, we don't like mysteries around here. This is a mystery to be solved before 2016.
Bottom line: Don't be a sucker by letting them get into your head!
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